Broad.cat 2011

BEYOND THE SCREEN

Think Beyond the Screen. Be free of plug-ins. Think in terms of multiple concepts and strategies to be implemented in all areas in exceptional circumstances and thereby achieve the definition of new realities. To create Beyond the Screen is to question what we are doing, where we are going and how we are going to get there.

Now in it’s seventh edition, Broad.cat International 2011 brings you much more than memorable lectures by some of the best professionals in audiovisual design. These are people who come to share their ideas and visions. It is a meeting place for professionals to take the pulse of what’s going to happen. It is a place where creators connect with the market and the market discovers new talents.

Broad.cat has always strived to be a beacon with which to observe the intricacies that are often ill-defined due to the complexity of this discipline. In each of our on-line articles, our events and our many projects, there is always a spark that exceeds the conventional limits of what we can read into the term audiovisual design. This year’s contents are a clear example.

INTERFACE  project will be presented by Daniel Molina  in this edition of broad.cat

elBulli as a restaurant will close this season to become a foundation in two years, elBULLI FOUNDATION. However the projects don´t stop and Ferran Adrià is thinking constantly. Together we are developing an ambitious idea for a tableware research and development center.

www.interfacebulli.com

elBulli as a restaurant will close this season to become a foundation in two years, elBULLI FOUNDATION. However the projects don´t stop and Ferran Adrià is thinking constantly. Together we are developing an ambitious idea for a tableware research and development center.

We are currently working on the idea and looking for the best sponsor. The final idea will be announced next year.

On the other hand we are designing for him new tableware proposals. Nowadays we are adapting the designs that we have designed during this year for their final use, adapting them to manufacturing processes that you can see below.

More information: http://www.gifre.com/tableware-research-development-elbulli

Category: Cartoon Series

Writer & Director: Josep Esteve
Production company: Tons of Toons / Fantastic Orange Tree
Producer: Daniel Molina
VFX supervisor: Pere Gifre
Genre: Action / Comedy
Duration: 52 x 13′
Status: In development

Category: Game

Game designer: Daniel Molina
Production company: Tons of Toons / Fantastic Orange Tree
Producer: Daniel Molina
Art director: Pere Gifre
Genre: Adventure / Puzzle

Writer: Josep Esteve
Production company: Fantastic Orange Tree / Tons of Toons
Producer: Daniel Molina
Director: Pere Gifre / Ed Martí
Genre: Action / Sci-fi
Category: TV movie – Live action
Duration: 85′
Status: In Development

GIFRE · “WINGS OF ATLANTA” sculpture

Category: Sculpture (Contest finalist)

Artist: PERE GIFRE

Project manager: DANIEL MOLINA

Partners: Jose María Velasco (AMATRIA Engineering) and Lorenzo Barón (Manufacture Manager)

Place: Transition Hall · Hartsfield-Jackson Atlanta International Airport

This Project, “Wings of Atlanta” has been chosen as one of the five projects selected to submit a large hanging sculpture proposal (23x14x5m) for the Transition Hall site of Atlanta International Airport (USA), the busiest airport in the world over 90 million passengers a year.

I had several objectives when approaching the concept and what it should represent: it had to be avant-garde, surprising, symbolic, easily recognizable, dynamic, interactive and it also had to represent flight as something magical and evoke into the viewer the sensation of freedom, the breaking of barriers and reaching new limits. It had to be internationally symbolic and at the same time represent Atlanta and the United States. I also wanted it to represent the beauty of nature and the fragile environment that we have to protect.

http://www.atlanta-airport.com/

More information

el Bulli tableware
Author: Pere Gifre – Ikonic / el Bulli.
Cient: Restaurant el Bulli. Roses (Spain)
Category: Documentary
Year: 2008 – Present
Status: In production.

Format: HD

el Bulli tableware collection. Ferran Adrià by Gifre.

Year: 2008 – Present
Tableware design: Pere Gifre
Project manager: Daniel Molina.

New tableware collection based on biomimesis and vfx engineering for elbulli restaurant. Designed by Pere Gifre in collaboration with Ferran Adria and elBulli team.

Ferran Adrià he managed to create his own language, something that has turned into a very influential issue on the international scene. This is what I am interested in, I dont care if people consider it as an art or not. It is very important to mention that the artistic intelligence does not depend on the format; we should not relate art only with photography, sculpture, painting, neither with cooking in its most strict sense. But under certain circumstances, cooking can also be considered as an art.

Teaser

Development

“DARK RAIN”

Director & Writer: Pere Gifre
Producer: Daniel Molina
Genre: Animovie/ Sci-Fi
Duration: 85′
Status: In Development

Visit Dark Rain blog.

el Bulli Tableware collection.

Events:

Mipcom, 2009

Forum Gastronomic Girona, 2009

Tokyo Taste, 2009

Indaba, 2009

Publications:

Food for thought. (Book)

TV:

La Sexta (Report)

Rtve (Report)

History of a dream (8 dvd collection + Woldwide TV premiered – dec 2009)

Water Feelings, sculpture collection.
Sculpture design: Pere Gifre
Project manager: Daniel Molina

The collection consists of 6 pieces and is based on water, the representation of itself, its behaviour, structure and relationship with the nature surrounding it.

Download High resolution pdf: http://www.gifre.com/waterfeelings.zip

View online pdf: http://www.gifre.com/waterfeelings.pdf

More information

SALES CONTACT

GIFRE · T +34 972 255 753 · c.espronceda, 12-14 17480. Roses (Spain) · info@gifre.com

Status: in development.

Title: CELEBRITY DAY
Duration: 52 x 13′
Format: HD
Category: Cartoon series
Production company: Fantastic Orange Tree
Created by Daniel Molina and Pere Gifre.
Concept art by Albert Blanch and Paco Cavero
Written by Daniel Molina, Pere Gifre and Eduard Martí.
Directed by Eduard Marti

Status: In development.

Title: LMN’s
Duration: 52 x 13′
Format: HD
Category: Animation series
Production company: Tons of Toons
Directed by Josep Esteve
Premiered: DEC 2009

Title: Irish Tale
Directed by Josep Esteve
Production company: Tons of Toons
Format: HD
Technique: 2d animation
Duration: 80 ‘
Category: Animovie

Title: Impact
Directed by Pere Gifre
Format HD

Title: Vortex
Directed by Pere Gifre
Format: HD

Title: Nebula

Directed by Pere Gifre

Format HD

Title: Yo y sus geranios
Directed by Paco Cavero
Format: HD
Category: Short Film
Duration: 14′

In ArtFutura, Pere Gifre and Daniel Molina will talk about his involvement in the development of the VFX aspects of “Splash”, and other projects, through the use of programs that simulate the dynamics of fluids.

More information.

Publications: ART FUTURA (ACTAR BOOK)

Title: VFX engineering
Directed by Pere Gifre
Format: HD

More related movies here.

Capital (Magazine)
Expo Zaragoza (Official guide)
The guardian (Press)
El periódico (Press)
Agua, water, eau (Book)
Other Spain press (Heraldo, La Vanguardia, El País, El Punt,..)
The Daily Telegraph (Press)
Ambienta (Magazine)
BBC (Online site)
Times Daily (Press)
The New York Times (Press)
CR (Magazine)
Expo Zaragoza Proyecto Urbano (Book)
Vision (UK magazine)
Plastyki (Book)

TV (Rtve, Telecinco, Antena 3, La sexta, Tv3, Fox, CNN, TF1, NBC, BBC,…) (No online videos available.) National and International broadcasters used Splash pictures and films to introduce Expo Zaragoza 2008

Title: Splash in Place
Directed by Pere Gifre
Format: HD

Splash sculpture
Sculpture design: Pere Gifre
Project manager: Daniel Molina
Location: EXPO ZARAGOZA 2008 (Spain)
Year built: 2007-2008

The Splash sculpture, 21 meters tall, was designed by Program Collective and developed with fluids and dynamic simulation systems by Pere Gifre for EXPO ZARAGOZA 2008.

The structural calculation was done by engineer Jose Maria Velasco of AMATRIA and the construction by PQC

It was formed from 135 independent and entirely computer generated pieces to represent the force, beauty and dynamism of a drop of water hitting a surface.

More information

Splash in place

Title: KIGO
Directed by LLuis Masachs
Category: Short-FIlm – Documentary
Format: HD

Title: SPLASH sculpture concept

Directed by: Pere Gifre

Format: HD

El periódico. (press)

Viaje a Simorgh (book)

Title: Journey to Simorgh

Directed by Frederic Amat and Pere Gifre

Duration: 35′

Format: HD

A VFX animation (35′ min) for an opera scenography (stage directed and scene by Frederic Amat).

Title: 1.1.1.1

Directed by Eduard Marti

Format: HD

New York Aquarium publications.

WIRED (Magazine)

Architectural & lighting (Magazine)

Architect’s newspaper (Press)

MoMA ( New York) (Book & Exhibition)

LaVanguardia, Washington post, El país, el Punt, el Periódico, AVUI (Press)

Title: new New York Aquarium

Directed by Pere Gifre

Format HD

Fish NY Acuari Sculpture
Client: Wildlife Conservation Society
Design: Cloud9 – WRT
Location: New York (USA)
Technical development: 2006 – 2008

Sculpture concept: Cloud 9
Sculpture design: Pere Gifre
Sculpture project manager: Daniel Molina

For the NY Aquarium Project we used as a basis ideas and concepts from Cloud9-WRT and by means of visual effects made some sculptures that imitate fish scales, which will be placed in a mesh that will cover the entire aquarium in a “second skin” effect. These sculptures will project leaf-like shadows onto the floor in marine forms, enriching the architecture.

The design is based on underwater forms, eg; seaweed, jellyfish and fish scales. Once selected, the design is reproduced in 2D in order to be able to make the entirely computer-generated 3D model.

Using this technology our ability to rebuild from pictures, drawings or technical plans enables us to develop designs of any kind.

More information

Villanurbs publications.

Villanurbs Test Sculptures
Client: Familia Gallego
Design: Enric Ruiz-Geli/Cloud 9
Location: Empuriabrava -Girona (Spain)
Building construction: 2005-2008

Sculpture design: Pere Gifre
Sculpture project manager: Daniel Molina

For the Villanurbs project, using as a basis ideas and concepts from Enric Ruiz Geli, we applied our knowledge of visual effects in order for the pieces to be adapted for their engineering. These forms help to improve the ceramic models which are integrated into the architecture of the house.

n order to do this the 3D models by Cloud9 were reconstructed by computer to show exactly how the house will be.

We then used dynamic simulation to generate the rain which falls onto the 3D mesh accumulating in water splashes.

The selected impacts were reconstructed and sculpted using 3D programs, improving their mesh for the machining process of the pieces.

More information

Title: Villanurbs concept movies

Directed by Pere Gifre

Format HD